Kotler,Philip <br/><br/>
Marketing management 

 - 15th ed; 
 - Chennai  Pearson  2016 
 - xxvi;756 p. 
<br/><br/>Include Index. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.872  / KOT-M