TY  - BOOK
AU  - Palmatier, George E.-Shull, Joseph S.
TI  - The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing
SN  - 0-471-13270-5
U1  - 658.8 
PY  - 1989///
CY  - Canada
PB  - John Wiley & Sons
KW  - Manufactures--Marketing. Marketing
N1  - Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy; Includes Appendix and Index
ER  -