01341nam a22001817a 4500020001500000082001700015100002100032245003200053250001200085260004300097300003800140500086000178504004801038650002301086650001401109650001501123650002101138  a0131273124  a658.8bARM-M  aArmstrong, Gary   aMarketing:bAn Introduction  a7th Ed:  aNew Jersey;bPearson College Divc2004  a720 pagesc8.25 x 1 x 10.5 inches  aThis accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.  aIncludes Glossary, Notes, Credit and Index.  aBusiness Marketing  aMarketing  aManagement  aGlobal Marketing