TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management: : A south Asian Perspective
SN  - 978-8131716830
U1  - 658.8 
PY  - 2008///
CY  - India
PB  - Pearson Prentice Hall
KW  - Management
KW  - Marketing
N1  - Includes Endnotes, Glossary, Image Credits, Name Index, Company Brand and Organization Index and Subject Index
ER  -