Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 

 - New Dehli;  Dorling Kindersly,  2015 
 - 455 pages : 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Dewey Class. No.: </label>659.1