Malhotra, Naresh K. <br/><br/>
Marketing research : 

 - Upper Saddle River, NJ :  Pearson,  2017 
 - vii, 897 p. ; 
<br/><br/><label>ISBN: </label>9780136085430 
<br/><br/><label>Dewey Class. No.: </label>658.8/3