Etzel, Michael. <br/><br/>
Marketing  

 - New York  Mcgraw Hill College,  2007 
 - 880 p. 
<br/><br/>Includes Notes and Reference, Glossary, Name Index and Subject Index. 
<br/><br/><label>ISBN: </label>0071180346 (paperback) 9780071180344 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nature and Scope of Marketing---Identifying and selecting markets
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ-M