TY  - GEN
AU  - Belch
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin 
SN  - 0071214380 (paperback)
U1  - 659.1 
PY  - 2004///
CY  - [S.l.]
PB  - McGraw-Hill Education (ISE Edi
N1  - Import
ER  -