Belch. <br/><br/>
Advertising and Promotion :  An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin  

 - 6Rev Ed. 
 - [S.l.] :  McGraw-Hill Education (ISE Edi,  2004 
 - 864 p. ;  28 cm. 
<br/><br/> Import. 
<br/><br/><label>ISBN: </label>0071214380 (paperback) 9780071214384 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A