TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael
TI  - Marketing strategy
SN  - 0324201400 (paperback)
PY  - 2004///
CY  - [S.l.]
PB  - South-Western College Pub
N2  - Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases
UR  - http://www.amazon.com/exec/obidos/ASIN/0324201400/chopaconline-20
ER  -