Kotler, Philip. <br/><br/>
Principles of marketing, 10th edition / 

 - 10th ed. 
 - [S.l.] :  Prentice Hall,  2003 
<br/><br/><label>ISBN: </label>0131018612 (hardcover) | 9780131018617 (hardcover) 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT