Boyd, Jr., Harper W. <br/><br/>
Marketing Management :  A Strategic, Decision-Making Approach  

 - 4th ed. 
 - [S.l.] :  McGraw-Hill/Irwin,  2001 
 - 576 p. ;  26 cm. 
 - W/gamar software. .
<br/><br/><label>ISBN: </label>0072472952 (misc. supplies) 9780072472950 (misc. supplies) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY-M