Peter. <br/><br/>
Marketing Management :  Knowledge and Skills  

 - 7th Revised edition. 
 - [S.l.] :  McGraw-Hill Europe,  2004 
 - 896 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0071215050 (hardcover)  $77.00 9780071215053 (hardcover) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET-M