Belch, George. <br/><br/>
Advertising and Promotion  

 - 6th ed. 
 - [S.l.] :  Mcgraw Hill Higher Education,  2004 
 - 864 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0072866144 (paperback) 9780071240437 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A