TY - BOOK AU - HASAN RAZA , MUHAMMAD (130079) TI - MEASURING THE MEDIATING EFFECT OF INNOVATION IN THE RELATIONSHIP BETWEEN TQM AND MARKET PERFORMACE: EMPIRICAL EVIDENCE FROM THE AUTO-MOBILE SECTOR OF PAKISTAN U1 - 658 HAS-MBA CY - MULTAN PB - DEPARTMENT OF BUSINESS ADMINISTRATION (AIR UNIVERSITY MULTAN CAMPUS) KW - Management Science ER -