TY  - BOOK
AU  - Hashmi, Muhammad Jahanzaib (170136); Akhtar, Sohaib (170208)
TI  - Brand switching behavior: Applying industry research to solve customer defection of tresemme shampoo 
U1  - 658 HAS-BBA 
PY  - 2021///
CY  - Islamabad
PB  - Air University School of Management (AUSOM) Air University Main Campus
ER  -