TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of Marketing
T2  - Prentice-Hall series in marketing
SN  - 978-9352865611
U1  - 658.8 KOT 
PY  - 2018///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -