Kotler, Philip. <br/><br/>
Principles of Marketing 

 - 17th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  2018. 
 - 699 p. :  ill. ;  24 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>978-9352865611 
<br/><br/><label>LCCN: </label>82012335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT