Blumberg, Boris.

Business research methods / Boris Blumberg. - 4th ed. - London : McGraw-Hill Higher Education, 2014 - 770 p. 25 cm.

"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

9780077157487

658.0072 BLU