Zeithaml, Valarie <br/><br/>
Services Marketing : Integrating Customer Focus Across The Firm 

 - 7th Edition 
 - New Delhi:  McGraw Hill,  2018. 
 - 582p. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Dewey Class. No.: </label>658.8 SER