Malhotra, Naresh. <br/><br/>
Marketing Research An Applied Orientation 
Naresh Malhotra, Satyabhushan Dash. 
 - 7th ed, 
 - New Delhi:  Dorling Kindersley,  2016. 
 - xxiv, 968 p :  ill ,   28 cm . 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL