Clow, Kenneth E., <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications  

 - 6th ed. 
 - New York, NY,    Pearson,  2014 
 - 455 p :  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references (pages 447-461) and indexes. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO