Ferrell, O.C <br/><br/>
Marketing Management Strategies 

 - 5th Edition 
 - New Delhi:  Cengage Learning,  2011 
 - xxii, 746 p ; (Rk # 17 Sh# 04) 
<br/><br/><label>ISBN: </label>9788131518632 
<br/><br/><label>Source: </label> Pak Books  PKR 1065.30 
<br/><br/><label>Dewey Class. No.: </label>658.8