Semenik Richard J. <br/><br/>
Advertising and Promotions : An Integrated Brand Approach 

 - New Delhi;  Cengage Learning,  2012. 
 - xii, 710 p ; ( RK # 9.a Sh # 02) 
<br/><br/><label>ISBN: </label>9788131517383 
<br/><br/><label>Source: </label> Paki Book  PKR 1065.30 
<br/><br/><label>Dewey Class. No.: </label>659.1