Lovelock, Christopher H. <br/><br/>
Services Marketing ; People Technology, Strategy 

 - New Delhi:  Pearson Education,  2016. 
 - xxi, 683 p ;  (Rk # 17 Sh# 03). 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Source: </label> Punjab Book  PKR 1268.01 
<br/><br/><label>Dewey Class. No.: </label>658.8