Lee, Alvin <br/><br/>
The Strategy of Global Branding and Brand Equity (Lecturer in Strategic Marketing) 

 - New York:  Routledge,  2015. 
 - xviii, 221p ; (Rk # 17 Sh# 04). 
<br/><br/><label>ISBN: </label>9780415749114 
<br/><br/><label>Source: </label> Crown Books  PKR 6235.24 
<br/><br/><label>Dewey Class. No.: </label>658.87