Wilcox, Dennis L. <br/><br/>
Public Relations : Strategies and Tactics 

 - Ninth Edition 
 - New Delhi:	  Pearson Education,  2009. 
 - xxvii, 612 (Rk # 9.b Sh # 1) 
<br/><br/><label>ISBN: </label>9788131727430 
<br/><br/><label>Source: </label> Punjab Book  PKR 1176.42 
<br/><br/><label>Dewey Class. No.: </label>659.2