Lovelock, Christopher H. <br/><br/>
Services Marketing ; People Technology, Strategy  

 - New Delhi:  Pearson Education,  2011. 
 - xx, 683 p ;  (Rk # 17 Sh# 03) 
<br/><br/><label>ISBN: </label>9788131731759394 
<br/><br/><label>Source: </label> Punjab book  PKR  7016.06 
<br/><br/><label>Dewey Class. No.: </label>658.8