Winston, Wayne L.  <br/><br/>
Marketing Analytics: Data-Driven Techiniques with Microsoft Excel 

 - New Delhi:  John Wiley,   2014. 
 - xxx, 689 p ; (RK # 17 Sh # 03) 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>Source: </label> Allied book  PKR 1344.72 
<br/><br/><label>Dewey Class. No.: </label>658.8