Feinberg, Fred M. <br/><br/>
Modern Marketing Research: Concepts, Methods, and Cases 

 - 2nd Edition 
 - New Delhi:  Cengage Learning,  2013. 
 - xxx, 689 p ; (Rk # 17 Sh# 02) 
<br/><br/><label>ISBN: </label>9788131517448 
<br/><br/><label>Source: </label> Pak Book  PKR 1022.91 
<br/><br/><label>Dewey Class. No.: </label>658.83