Jain, Subhash C. <br/><br/>
Marketing Strategy: Planning Implementation and Control 

 - New Delhi:  Cengage Learning,  2004. 
 - 673 p ; (RK # 17 Sh # 03) 
<br/><br/><label>ISBN: </label>9788131505434 
<br/><br/><label>Source: </label> Pak Book  PKR 1183.72 
<br/><br/><label>Dewey Class. No.: </label>658.802