Govindarajan, M <br/><br/>
Marketing Management : Concepts Cases, Challenges and Trends 

 - 2nd Edition 
 - New Dahli:  PHI Learning,  2007 
 - xx, 312 p ; ( Rk # 17 Sh# 02) 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Source: </label> Pak Book  PKR 490.50 
<br/><br/><label>Dewey Class. No.: </label>685.8