TY  - BOOK
AU  - Srinivasan,R.
TI  - Case Studies in Marketing: The Indian Context 
SN  - 8120346068 (paperback)
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Prentice-Hall of India
UR  - http://www.amazon.com/exec/obidos/ASIN/8120346068/chopaconline-20
ER  -