TY  - BOOK
AU  - Sudhakar,G.P.
TI  - Integrated Retail Marketing Communication
SN  - 8120346408 (paperback)
U1  - 658.802 
PY  - 2013///
CY  - New Delhi
PB  - Prentice-Hall of India
N2  - New
UR  - http://www.amazon.com/exec/obidos/ASIN/8120346408/chopaconline-20
ER  -