Sudhakar, G. P. Integrated Retail Marketing Communication / G. P. Sudhakar. - New Delhi : Prentice-Hall of India, 2013. - xvii,145 p. ; 24 cm.(RK # 17 Sh # 01) New. ISBN: 8120346408 (paperback) 9788120346406 (paperback) Source: Pak Book PKR 337.05 Dewey Class. No.: 658.802