TY  - BOOK
AU  - Biswas,Supriya
TI  - Relationship marketing: text and cases 
SN  - 8120339835 (paperback)
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Prentice-Hall of India
UR  - http://www.amazon.com/exec/obidos/ASIN/8120339835/chopaconline-20
ER  -