TY  - BOOK
AU  - Joshi,D.R.
TI  - Principles of Marketing Management 
SN  - 8178846713 (hardcover)
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Cyber Tech
UR  - http://www.amazon.com/exec/obidos/ASIN/8178846713/chopaconline-20
ER  -