Joshi, D.R. <br/><br/>
Principles of Marketing Management  
D.R. Joshi. 
 - New Delhi :  Cyber Tech,  2011. 
 - 264 p.; 
<br/><br/><label>ISBN: </label>8178846713 (hardcover) 9788178846712 (hardcover) 
<br/><br/><label>Source: </label> Pak Book  PKR 1540.80 
<br/><br/><label>Dewey Class. No.: </label>658.8