TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing Communications: Integrating Offline and Online With Social Media
SN  - 0749461934 (paperback)
U1  - 658.802 
PY  - 2011///
CY  - Philadelphia
PB  - Kogan Page
N2  - Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.� Marketing Communications explores: -social media and websites -advertising -PR -sponsorship -direct selling The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.� With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications
UR  - http://www.amazon.com/exec/obidos/ASIN/0749461934/chopaconline-20
ER  -