TY  - BOOK
AU  - Hawkins,Del I.
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 007068216X (paperback)
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
UR  - http://www.amazon.com/exec/obidos/ASIN/007068216X/chopaconline-20
ER  -