Hawkins, Del I. <br/><br/>
Consumer Behavior: Building Marketing Strategy 
Del I Hawkins. 
 - 11th ed. 
 - New Delhi :  Tata McGraw-Hill  2010. 
 - xxix,866 p. ;  25 cm. (Rk # 18 Sh# 05) 
<br/><br/><label>ISBN: </label>007068216X (paperback) 9780070682160 (paperback) 
<br/><br/><label>Source: </label> Allied Book  PKR 1063.60 
<br/><br/><label>Dewey Class. No.: </label>658.8342