Zikmund, William G. <br/><br/>
Business research methods / 
William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin. 
 - Delhi::  Cengage Learning,  2013. 
 - xxiv,750 p. ;  28 cm. 
 - With qualtrics printed access card. .
 - With qualtrics printed access card. .
<br/><br/> This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. 
<br/><br/><label>ISBN: </label>9788131518519 9781111826925 (hardcover) 
<br/><br/><label>Source: </label> Allied Book  PKR 805.50 
<br/><br/><label>Dewey Class. No.: </label>658.0072