TY  - BOOK
AU  - D.A.,Aaker
TI  - Marketing Research
SN  - 8126531185 (paperback)
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - John Wiley
UR  - http://www.amazon.com/exec/obidos/ASIN/8126531185/chopaconline-20
ER  -