D.A., Aaker. <br/><br/>
Marketing Research 
Aaker D.A. 
 - 10th ed. 
 - New Delhi:  John Wiley,  2011. 
 - xvii,701 p. ;  24 cm. (Rk # 17 Sh# 02) 
<br/><br/><label>ISBN: </label>8126531185 (paperback) 9788126531189 (paperback) 
<br/><br/><label>Source: </label> International Book  PKR 1027.73 
<br/><br/><label>Dewey Class. No.: </label>658.8