TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing.............
T2  - 7th edition
SN  - 0136107214 (paperback)
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley
N2  - The fundamentals of services marketing presented in a strategic marketing framework. � Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. � The marketing framework has been restructured for this edition to reflect what is happening in services marketing today
UR  - http://www.amazon.com/exec/obidos/ASIN/0136107214/chopaconline-20
ER  -