TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global Marketing Management 
T2  - 8th edition
SN  - 0136157394 (hardcover)
U1  - 658.848 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley
N2  - The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing
UR  - http://www.amazon.com/exec/obidos/ASIN/0136157394/chopaconline-2
ER  -