Keller, Kevin Lane. <br/><br/>
Strategic brand management :  buldibng, measuring, and managing brand  equity / 
Kevin Lane Keller. 
 - New Delhi :  Pearsons Education,  2008. 
 - xxi,692p; ( Rk #8.a, Sh # 03)   22 cm. 
<br/><br/><label>ISBN: </label>8131719774 (paperback) 9788131719770 (paperback) 
<br/><br/><label>Source: </label> Star Books  PKR 915.60 
<br/><br/><label>Dewey Class. No.: </label>658.827