TY - BOOK AU - Hooley TI - Marketing Strategy and Competitive Positioning SN - 8131727998 (paperback) U1 - 658.802 PY - 2009/// CY - New Delhi PB - PEARSON EDUCATION N2 - Marketing strategies and competitive position of products paperback UR - http://www.amazon.com/exec/obidos/ASIN/8131727998/chopaconline-20 ER -