Hooley. <br/><br/>
Marketing Strategy and Competitive Positioning / 
Graham J. Hooley. 
 - 4th ed. 
 - New Delhi :  PEARSON EDUCATION,  2009. 
 - xviii, 614 p. ;  25 cm. (Rk # 17 Sh# 02) 
<br/><br/> Marketing strategies and competitive position of products paperback. 
<br/><br/><label>ISBN: </label>8131727998 (paperback) 9788131727997 (paperback) 
<br/><br/><label>Source: </label> Star Books  PKR 1056.86 
<br/><br/><label>Dewey Class. No.: </label>658.802