Wells. <br/><br/>
Advertising :  principles and practice / 
Wells. 
 - 7th ed. 
 - New Delhi :  PEARSON EDUCATION,  2006. 
 - xxxi, 592 p. ;  28 cm.(Rk # 9.a Sh# 02) 
<br/><br/><label>ISBN: </label>8131714144 (paperback) 9788131714140 (paperback) 
<br/><br/><label>Source: </label> Star Books  PKR 1002.80 
<br/><br/><label>Dewey Class. No.: </label>659